De Zaanse Schans cheese farm

De Zaanse Schans is a must-see for its two million plus national and international visitors. This is where visitors discover what makes the Netherlands so quintessentially Dutch. Cheese plays a prominent role in these stories. For Henri Willig’s cheese farm De Catharinahoeve DST concepted, designed and realised a high-capacity permanent exhibition on cheesemaking. A high-volume visitor flow and multi-linguistic approach were vital to this project.

To help visitors understand what cheese actually is, and how it’s made, we converted the monumental barn De Haal to a pre-visit experience. This is where visitors discover all about cheese in their own time, using film, imagery, text and exhibitry. Afterwards visitors enter a tasting room where they sample the taste of cheese, guided by cheese connoisseurs.

Henri Willig Cheese

Henri Willig produces tasty organic cheese. Visitors learn how that’s done in his cheese farms, among the animals and cheesemakers. These attract busloads of visitors. To help Henri Willig’s stories get the airtime they deserve, we developed a guided tour in Katwoude. This is all about grass, cows and cheese.

In the Fall of 2017 Henri Willig opened his new stables for his herd of Jersey cows, at his organic farm in Katwoude. Our self-guided tour is part of this state-of-the-art farm complex, which promotes animal welfare in all its aspects. It allows visitors – young and old – to discover the special bond Henri Willig has with his animals and his cheese. We managed concept, design and realisation in a record time before the official opening.


De Fietser

Experience cycling

Bicycle manufacturer Accell Nederland saw their online bike sales rise sharply in recent years. But you cannot test-ride a bicycle online. Also in terms of service and warranty, the company saw some opportunities the Internet is unable to provide. All the more reason to think about a live cycling experience.

De Fietser is fun for the whole family

Largest in Western Europe

Commissioned by Accell Nederland, DST developed and realised De Fietser. An experience centre where clients experience, do, try and learn everything about cycling. Location: the beautifully restored former ENKA factory in Ede. Stretching out over 8,500 square metres, De Fietser is Western Europe’s largest cycling experience.

Day out

De Fietser has brand pavilions of Batavus, Koga, Sparta, Van Nicholas, Loekie, Ghost, and many other brands, presented in the style that suits their own brand and clients. In addition, they have a 554 meter indoor test track where you can comfortably try out any bike, even when it is raining or a gale is blowing outside. A private compact museum is also available, where you discover why the Netherlands is such a special bicycle country, and why the Dutch themselves think that cycling is the most natural thing in the world. De Fietser also hosts a huge selection of bicycles at very competitive prices, delivered through a dealer in your area, of course. In short: a fun day out for the whole family.