VodafoneZiggo Experience Centre

It was hard to miss the opening of VodafoneZiggo’s new headquarters in Hoog Catharijne. Yes, that Hoog Catharijne, the shopping mall in downtown Utrecht that was spectacularly refurbished last year, and has become the place-to-be for a company whose place is in the middle of society. Fun and progress in every connection is VodafoneZiggo’s purpose. An experience centre is the place to help bring that purpose to life. Which is exactly why VodafoneZiggo put theirs on the first floor of their new offices. Sandenburg Concept Creation and DST were responsible for its concept, design and content.

The experience centre’s purpose is to provide visitors with a memorable, inspiring and relevant experience. This is where to experience the impact of our future technological landscape. Or, the Gigabit Society, as VodafoneZiggo calls it. All digital developments will soon run on 5G and at gigabit speeds. You’ll discover how this affects society, the way we do business, our careers, our work and our lives. You’ll also subtly experience the goals, strategy and values of VodafoneZiggo as an accelerator of technological progress.

The centre has specific programmes for diverse target audiences. For B2B-customers there’s a session detailing what the Gigabit Future means for them. VodafoneZiggo employees are taken through its values in an interactive reboarding programme. School visitors are made aware of digital technology, digital skills and future professions in the Digital Life programme. Cocreation is key for all programmes. VodafoneZiggo rarely sends messages. It receives a lot of them, and puts visitors to work in a playful manner.

Let’s have a look around in the centre. Visitors enter the Welcome Area. An open environment for employees, customers, suppliers and visitors to meet each other. A reception, a cosy bar, seating, good coffee, in an atmosphere that echoes a contemporary hotel lobby.

Warmup is where the actual programme starts, and where you get acquainted with VodafoneZiggo’s purpose, values and culture. A wide-screen movie will let you see you eye-to-eye with VodafoneZiggo’s employees, who tell about their company experiences in their own words and time.

Any experience centre needs one moment of true submersion. The Connection Theatre is VodafoneZiggo’s. A spectacular short multimedia introduction where you’ll experience the Gigabit Future, using film, projection mapping, scale models, laser technology and a custom sound track.

After that it is time to go Future Mapping in two rooms. This is where visitors participate in an interactive session involving alternating game and work formats. From digital with a gamified discussion and brainstorm, to hands-on with magnetic wall paper and markers. These sessions are the core of any visitor programme. You’ll be challenged to form your own opinion and point of view on your future.

As a final inspiration we offer you our Team-up Area, which offers room to display solutions following your own session, and showcases inspirational VodafoneZiggo case stories. It also doubles as an auditorium for groups.


You’re about to buy a newly constructed home. How do you make sure it suits you well? And how to get the best finance deal? And what interior design will you go for? Discover the answers to these and many other questions at Homestudios, BAM’s new experience centre. DST was responsible for its concept, design and build.


BAM and its fifteen partners aim to inspire future home owners with Homestudios. They’d also like to facilitate them to personalise their homes, and to do their interior decorating. Homestudios takes you on a journey. From your first orientation on the market, right up to the moment you’ll receive the keys to your new home. With always the right expert at the right moment. Homestudios, in short, helps you make your new house into your new home.

Online preview

This journey begins online, in My Homestudios. As a prospective home buyer you’ll get an online preview. As soon as you have found the home of your choice – congratulations! – you’ll have access to a personalised online account. This is an easy and accessible overview of all options and relevant information. 24/7, regardless of your location.

Personal home coach

Time has come for your visit to Homestudios, by invitation. This is where you’ll go through five studios, guided by your personal home coach, working on your new home in an interactive five-step programme. Explore your options, from extension to kitchen units, and from lighting to furniture. You’d be amazed at what options are eligible for finance, too, thanks to some smart solutions.

Five steps

Homestudios offers five studios for its visitors, that take them through their personalised home journey

1. Personal Creation Studio. Welcome at Homestudios! And excuse us for barraging you with questions, in order to make your journey as personal as possible. This studio is also where you’ll return after completing the Knowledge Studio, Inspiration Studio and the Cooking Studio, to ‘build’ your new home.

2. Knowledge studio. This is where you’ll get insight into the laws of interior, exterior and decorating. You’ll discover what to look for, how to look, and how to make even better choices for the build, finish and decoration of your home. This is also where you’ll find a basic home shell detailing all structural options.

3. Inspiration Studio. Eleven life-sized fully decorated houses highlight BAM’s eleven home styles. A rich source of inspiration when it comes to choosing lighting and decoration.

4. Cooking Studio. Under the watchful eye of a chef you’ll discover what choice of kitchen suits your needs. We’ll also cook you lunch as a bonus.

5. 3D-Studio. This is where you’re shown the results of your visit to Homestudios. We’ll visualise all of your choices on structure, finish and decoration. It’s like you’re already walking around in your new home!

Personal and high-tech

Homestudios builds on a combination of its personal home coaches and high-tech visualisation means. You’re able to store any choice, information or note on a tablet you’ll receive when arriving at Homestudios. This enables you to review all information afterwards from the comfort of your own home.

Complete home experience

The opening of Homestudios marks a leap forward in customer service. Where customers used to make choices based on technical drawings and samples alone, they are now offered maximal support with looks, feels, smells and experience. A complete home experience even before their new houses are built. This makes sense. After all, buying a home is something you’ll want to make the most of.


Royal Auping

Captivating stories

Auping has a colourful company history (est. 1887!) and recently developed an innovative production process with many intelligent solutions. Fascinating stories that deserve their own stage. Because, as Auping CEO Aart Roos says, ‘Storytelling creates an emotional connection with your brand’. Such stories are best told at the location where they happen daily: at the company headquarters.

Auping has fundamentally renewed its production process. Key words: sustainability and LEAN.

Heritage room

DST brought those stories to life in the new Auping headquarters and in their factory across the road. At the office we developed a heritage room, where visitors can learn about Auping’s colourful past in an interactive and accessible manner. With historical furniture, advertising, old photographs, stories about the advent of design and sustainability. Visitors will discover the roots of Auping and how the business has developed into the high-tech company it is today.

Visualising innovation

For visitors, this must be made visible, tangible and understandable in the production hall. Aart Roos: ‘Here you will really feel the connection with the changes we have gone through as a company’. In the production hall, DST developed a new reception area for guided tours, where visitors learn about the way Auping set up and innovated its production process. Using video clips, tangible materials, cross-sections and thematic exhibits, visitors are prepared for a tour of the production hall. For those tours, DST also developed a series of interactive panels for a better understanding of the process. Guided tours at Auping are currently only available for groups and by prior arrangement.