Retail concept Morgana

A measuring system tailoring your perfect bed. A room in which you can virtually design your own bedroom. A showroom based on ‘less is more’. Inspiration rooms that truly inspire. They are some of the elements of the new retail concept for Morgana, the specialist Dutch bedroom retailer.

morgana de nederlandse beddenspecialist

DST managed Morgana’s retail concept development including its new brand identity and positioning. The new Morgana concept was first applied in its pilot store in Wormerveer. After that it was introduced in all Dutch Morgana stores.

Experience for lasting bedroom comfort

The concept won the Dutch Retail Innovation Award 2008. From its jury report: ‘At Morgana new technology is used to fundamentally change the way customers shop and experience its shops. Morgana has created a new concept that is not only different to traditional bedroom retailers, but also generates newly added value for customers. Morgana is innovative, moving beyond try & buy, and is a true experience for lasting bedroom comfort.’

EPZ Borssele

Renewal of visitor centre EPZ Borssele

EPZ’s power plant is a vast site with a coal and biofuel plant (now closed), a small gas plant, a wind turbine park and a nuclear plant. Especially the latter is the reason EPZ generates a lot of interest from the public. To feed this interest with relevant information, EPZ has operated a visitor centre since the 1980s. EPZ asked DST to completely renew its visitor centre, from strategic concept to renovation and a new inventory.g.

EPZ Borssele

A warm welcome

The old visitor centre leaned towards the defensive regarding its information and interior. Our approach for the new visitor centre was to make visitors feel welcome at EPZ. A warm welcome, at the open company EPZ is, providing honest information and room for visitors to form and fuel their own informed opinion. Full of surprising exhibits and content, topped up with moments for reflection. The result was a balanced mix of games, layered information, objects, facilities, models and displays. All set in an open and inviting area with proper facilities to receive groups of guests in a professional manner.