WATT? information campaign

Generating interest in energy technology among young people

The labour market is tightening again, and everyone targets young people as potential employees. How do you present your industry, organisation or job offers in an appealing manner to students in secondary or vocational education? How do you even make contact with a target group you can hardly reach through traditional media? It can still be done: through education. As long as you come up with appealing projects that are consistent with what is happening among young people and their deans and teachers.


In line with what is happening among young people, their deans and their teachers


The WATT? campaign for the Dutch energy sector shows how effectively a recruitment campaign for an industry can be. Keyword: cooperation. Between the  sector’s development fund (initiator of the campaign) and the affiliated companies. Between businesses and educational institutions. Between companies and teachers. And between client and agency, of course.

Campaign building blocks

Building blocks within the WATT? campaign include: participation in education fairs, teaching projects, excursion service to companies, technology guest lectures, (technology) teachers attending conferences, mailings to education institutes, a powerful website and particularly a large amount of practical educational materials.


Pop-Up Aids Expo

Are we going to see the end of the current Aids pandemic in our time? And what does it take to get there? The Pop-Up Aids Expo unlocks impressive personal stories of patients from both the Netherlands and around the world. Food for thought and introspection.

Together with partner Beewan DST concepted, designed and realised this travelling exhibition for the Dutch Aids Foundation. It travelled the country to raise awareness on hiv and Aids among young visitors (age 16 to 30).

As a kick-off, king Willem-Alexander and queen Máxima officially opened the Pop-Up Aids Expo during the May 2018 Amsterdam Red Ribbon Concert. The event was extensively covered by national news media. The expo also generated broad social media free publicity because of its easily shared photo opportunity for visitors, using a Magic Mirror.



DST was challenged by successful tomato grower RedStar B.V. to reinforce its brand using an experience based strategy, starting with brand strategy and identity, B2B brochures, packaging and trade fairs.


Seperated target groups

Based on a solid brand proposition DST identified and separated business-to-business and consumers target groups and developed a strategy for both. An endorsement model was introduced, highlighting RedStar in all individual brands and products. These include the dozens of product packaging materials for consumers, which DST developed together with specialist Brand Candy.

DST also overhauled RedStar’s logo with a fresh new look and feel, contemporary typography and illustration style. It enables RedStar to further expand its ambition as a leading grower and innovator in the food sector.