Maritime by Holland

The Dutch maritime industry experiences a structural labour market issue. DST developed a strategy and creative concept for branch organization Maritime by Holland, enabling effective labour market branding, based on a joint and recognizable campaign.


Its concept can be easily adapted and adopted by all Dutch maritime companies and their twelve major markets. Both it and its strategy were developed in a process of close cooperation and cocreation, with input from maritime experts and representatives from the educational system.


The widely carried campaign Maritime by… improves the maritime sector’s profile and makes it instantly recognizable for target audiences. It appeals, informs, motivates and activates. The overall campaign concept is easy to use and easily adopted for use by HR departments of associated companies and branches for both educational and direct recruitment purposes. It also provides a fitting framework to keep using existing means and initiatives from within the sector, to provide a wide range of coherent educational means on work in the maritime sector.

Development of its multiyear strategy and the sector’s use of the concept mean that all individual efforts are multiplied in their effects. This increases familiarity with and popularity of the sector, and increases inflow in maritime jobs.


We all need energy, but the way we produce, transport and use energy is constantly changing. With educational programme Energy City primary school children discover exactly what is changing, and how. DST produced Energy City for Energie Beheer Nederland (EBN).

Online and hands-on

Energy City comprises of an online presentation and an interactive quiz for the whole class. After these, children are asked to play their roles in a practical group roleplay. This allows them to use current affairs to make fictional city Energy City more sustainable for the future.

About insight

Energy City aims to provide pupils with insight in complex issues within the energy sector, particularly in transitioning to sustainable and renewable energy sources. There’s no such thing as a single solution. Energy demand has its challenges, and energy supply has its pros and cons. Roleplay teaches children that a sustainable society is only attainable when everybody contributes.

For and with schools

Energy City was developed together with teachers and students. Educational materials can be ordered free of charge, or downloaded. The official launch of the programme was at the Generation Discover festival in The Hague, in the Fall of 2018. DST together with Beewan organised this official kick-off.

Perpetual Plastic Project

Major themes such as the circular economy, sustainability and technical innovation play an increasing role in the Dutch educational system. They are however quite abstract for many students. Both teachers and students require relevant and imaginative, interactive and concrete educational materials. The Perpetual Plastic Project fulfils that need, and raises awareness of plastic waste among consumers and students.

Perpetual Plastic has been touring Europe for years with its homemade eye-catching recycling machines. These 3D-printers recycle plastic waste on the spot, such as drinks cups, and repurpose it as e.g. hipster jewellery. In this way visitors learn how to take a different approach to plastic waste and get acquainted with new 3D-printing techniques.

Schools are an important target group for Perpetual Plastic. Together with Perpetual Plastic, Better Future Factory and CityLab010 DST developed an interactive educational programme that raises awareness of plastic waste issues among Rotterdam school children. Using the Perpetual Plastic recycling machines and tailor-made classes, primary school students experience the recycling process themselves in their classrooms. The programme for groups 7 and 8 is a local Rotterdam pilot that forms the basis for a later nationwide programme.