WATT? information campaign

Generating interest in energy technology among young people

The labour market is tightening again, and everyone targets young people as potential employees. How do you present your industry, organisation or job offers in an appealing manner to students in secondary or vocational education? How do you even make contact with a target group you can hardly reach through traditional media? It can still be done: through education. As long as you come up with appealing projects that are consistent with what is happening among young people and their deans and teachers.


In line with what is happening among young people, their deans and their teachers


The WATT? campaign for the Dutch energy sector shows how effectively a recruitment campaign for an industry can be. Keyword: cooperation. Between the  sector’s development fund (initiator of the campaign) and the affiliated companies. Between businesses and educational institutions. Between companies and teachers. And between client and agency, of course.

Campaign building blocks

Building blocks within the WATT? campaign include: participation in education fairs, teaching projects, excursion service to companies, technology guest lectures, (technology) teachers attending conferences, mailings to education institutes, a powerful website and particularly a large amount of practical educational materials.


Pop-Up Aids Expo

Are we going to see the end of the current Aids pandemic in our time? And what does it take to get there? The Pop-Up Aids Expo unlocks impressive personal stories of patients from both the Netherlands and around the world. Food for thought and introspection.

Together with partner Beewan DST concepted, designed and realised this travelling exhibition for the Dutch Aids Foundation. It travelled the country to raise awareness on hiv and Aids among young visitors (age 16 to 30).

As a kick-off, king Willem-Alexander and queen Máxima officially opened the Pop-Up Aids Expo during the May 2018 Amsterdam Red Ribbon Concert. The event was extensively covered by national news media. The expo also generated broad social media free publicity because of its easily shared photo opportunity for visitors, using a Magic Mirror.

Dutch National Bank

Visitors centre

The Dutch National Bank seized the opportunity of moving its visitors centre for a complete overhaul. A radical change: for the first time in history, the bank opened it doors for the general public. The existing educational programme (for group visits) was also changed and the capacity doubled in numbers. DST signed for the concept, design and content, and took care of the construction in partnership with Bruns. Queen Máxima opened the DNB visitors centre on 22 September 2015.

For the first time the bank opened its doors to the general public.

Experience cash

Central to the new visitors centre is the experience of the DNB tasks. Quite frankly, not exactly a high-interest topic for visitors. At the level of abstraction on which DNB operates, it is mostly tough and complex. In co-creation with the target groups, content experts and guides, DST developed a competitive programme for group visits, with the focus on interaction between visitors and guides. Bilingual, layered, multimedia and balanced. For example, complex issues such as macroeconomic policy, financial supervision and international money transfers are made understandable, interesting and even fun to visitors. For a class of 16-year-old secondary school students as well as for a group of adults with some knowledge of financial matters.

Colourful history

The ground floor was set up for the general public As well as elements of the group visit programme, also exhibits about the colourful history of money (the National Numismatic Collection), the DNB gold reserves, and the Europe-wide nature of the duties of DNB. Here, too, everything revolves around learning via self-discovery, layering and a wide choice of media.

Visit the ground floor of the DNB Visitors centre (1 Sarphatistraat, Amsterdam) admission-free on weekdays between 9am and 5pm. The educational programme on the first floor is available for groups by prior arrangement.