Generating interest in energy technology among young people
The labour market is tightening again, and everyone targets young people as potential employees. How do you present your industry, organisation or job offers in an appealing manner to students in secondary or vocational education? How do you even make contact with a target group you can hardly reach through traditional media? It can still be done: through education. As long as you come up with appealing projects that are consistent with what is happening among young people and their deans and teachers.
In line with what is happening among young people, their deans and their teachers
The WATT? campaign for the Dutch energy sector shows how effectively a recruitment campaign for an industry can be. Keyword: cooperation. Between the sector’s development fund (initiator of the campaign) and the affiliated companies. Between businesses and educational institutions. Between companies and teachers. And between client and agency, of course.
Campaign building blocks
Building blocks within the WATT? campaign include: participation in education fairs, teaching projects, excursion service to companies, technology guest lectures, (technology) teachers attending conferences, mailings to education institutes, a powerful website and particularly a large amount of practical educational materials.