Indeed, experience is an umbrella term. And everyone is using it, whether relevant or not (perhaps someone will come up with a stationery experience one day). But it covers the overtones of what we are doing. For us, experience is an approach, a way of looking and a way of thinking. It always starts with the person at the receiving end. How does he or she experience a theme, a brand or a message? And our task: how can we direct that experience? Our Experience Crash Course will show you the ropes.