As an interior designer I have worked with various agencies since the 1990s. It all started with experience design for Nemo, even though at the time nobody used that term just yet. Mine was a varied design career after that. Endemol’s headquarters, Café Chocolat at Amsterdam Schiphol international airport and various private assignments. And even though the Postbank is no longer with us, I still consider its famous Postbank Shop as a highlight of my work for the retail sector.

I later became an independent designer-entrepreneur in Amsterdam. I have worked for DST since 2012, contributing to projects such as De Fietser, Cube Design Museum, and the Dutch National Bank visitor centre.

Over the years I came to realise that experience design offers the perfect professional combination of storytelling and spacial design. In 2017 I decided to pursue experience design with DST fulltime. After all, working in a multidisciplinary team on special projects is great inspiration for our combined work.