Getting projects started. That is my drive. Experience projects are complex investments in which many processes are brought together: sales, marketing, communication, R&D. It is essential to start with the right focus. Especially in modern times, when commerce is really changing. Everything is going to change on the commercial side of the organisation. Experience plays a crucial role in this, since it can give an enormous boost to sales.
From an early age, I have been fascinated by everything to do on the cutting edge of sales, experience and retail. Aged 18, I was manager of a shoe store and I earned the title of ‘Best-running shoe store in the Netherlands’. After my training, I started in direct marketing at MarktSelect. Over a period of three years, I helped to build up the business and was then scouted by a head-hunter to work for DST. That was the best move in my professional career.
Since 1995, I have been one of its Managing directors / Partners; since 2003 together with Renze de Vries. We cherish our educational roots, but we have given the business a far more business-like appearance. For the coming years, I foresee that we will achieve great things, especially in the field of brand experience and business-to-business experience. At boardroom level, the value of experience is increasingly seen as a catalyst for sales and new business. Our projects are the living proof of that.
Position: chief priority officer (in fact: Managing Director)
Skills: strategy, business development, trouble shooting
Favourite DST project: Heineken Experience, G4S Innovation Centre, De Fietser
Worth a visit in the Netherlands: DNB Visitors centre, Amsterdam
Heroes: sir Richard Branson, Elon Musk
Likes: haute cuisine (Ciel Blue), cycling (running caused too many injuries), Tesla, catamaran sailing
Dislikes: everything that is moving slowly
Education: NIMA-A/B, MDS
Roots: from Haarlem, but moved to Heemstede at the age of 5
Personal favourite: the power of brand experience as a catalyst for sales in response to the changing commercial landscape
Came into this world: 1963
By saying 'no', you've never been closer to saying 'yes'" - Marcel Goossens