Getting projects started. That is my drive. Experience projects are complex investments in which many processes are brought together: sales, marketing, communication, R&D. It is essential to start with the right focus. Especially in modern times, when commerce is really changing. Everything is going to change on the commercial side of the organisation. Experience plays a crucial role in this, since it can give an enormous boost to sales.

From an early age, I have been fascinated by everything to do on the cutting edge of sales, experience and retail. Aged 18, I was manager of a shoe store and I earned the title of ‘Best-running shoe store in the Netherlands’. After my training, I started in direct marketing at MarktSelect. Over a period of three years, I helped to build up the business and was then scouted by a head-hunter to work for DST. That was the best move in my professional career.

Since 1995, I have been one of its Managing directors / Partners; since 2003 together with Renze de Vries. We cherish our educational roots, but we have given the business a far more business-like appearance. For the coming years, I foresee that we will achieve great things, especially in the field of brand experience and business-to-business experience. At boardroom level, the value of experience is increasingly seen as a catalyst for sales and new business. Our projects are the living proof of that.