After a number of very informative years in Database Marketing Information, I joined DST in 1998. Employed as an assistant consultant, but at that time the Heineken Experience was in a draft development phase. I seized the opportunity, and with great pleasure I was allowed to assist as a project realist. In that capacity, I definitely found my niche. In the meantime, I have become a jack-of-all-trades for jobs in office management, reception and internal projects.
In the many years at DST, I was able to work on a wide variety of projects. I would now qualify myself as an all-round general dogsbody. If something does not work out in one way, I make sure it works out in some other way. It is great to be able to work on ‘what can make people tick’. That is an enormous challenge, particularly in an era reigned by fast impulsive behaviour (social media, music, advertising).