Together with the Amsterdam City Archive DST developed the exhibition Heineken’s Amsterdam, which was one of the big crowd pleasers with which the famous brewer celebrated its 150-year anniversary. The company’s contribution led to a comprehensive exhibition that allowed visitors to explore the rich history of Heineken and her founder.
Gerard Adriaan Heineken
Ever since Gerard Adriaan Heineken took over local brewery De Hooiberg (The Haystack) in 1864 the history of the famous brewer family and the city of Amsterdam have been woven together. The exhibition told the success story of what is likely the world most famous brewery and the role it played in developing the city of Amsterdam. Local landmarks such as the Paleis voor de Volksvlijt (People’s Palace), the lush Vondelpark, North Sea Channel and the major 19th century city expansion projects are all connected to Gerard Adriaan Heineken.
Heineken & DST
Heineken and DST go way back. In 2001 DST developed the Heineken Experience in the old Amsterdam brewery. For the City Archive exhibition DST signed for concept, design and production. Heineken’s Amsterdam was opened in February 2014 by Charlene de Carvalho-Heineken (great granddaughter of Gerard Adriaan Heineken) and deputy mayor Carolien Gehrels.