BINK kinderopvang is a leading day care provider that distinguishes itself from its competition with a wide array of activities, personal attention and additional services. BINK asked DST to improve on its brand strategy using this unique approach and to develop promotional means to inform parents about BINK’s day care service.
Together with BINK employees and parents DST refined BINK’s brand identity. We then translated that into a series of short films for existing customers and parents looking for a high quality day care provider. Films that are not your average corporate clichés, but accessible productions sprinkled with a dose of humour.