The Dutch National Bank seized the opportunity of moving its visitors centre for a complete overhaul. A radical change: for the first time in history, the bank opened it doors for the general public. The existing educational programme (for group visits) was also changed and the capacity doubled in numbers. DST signed for the concept, design and content, and took care of the construction in partnership with Bruns. Queen Máxima opened the DNB visitors centre on 22 September 2015.
For the first time the bank opened its doors to the general public.
Central to the new visitors centre is the experience of the DNB tasks. Quite frankly, not exactly a high-interest topic for visitors. At the level of abstraction on which DNB operates, it is mostly tough and complex. In co-creation with the target groups, content experts and guides, DST developed a competitive programme for group visits, with the focus on interaction between visitors and guides. Bilingual, layered, multimedia and balanced. For example, complex issues such as macroeconomic policy, financial supervision and international money transfers are made understandable, interesting and even fun to visitors. For a class of 16-year-old secondary school students as well as for a group of adults with some knowledge of financial matters.
The ground floor was set up for the general public As well as elements of the group visit programme, also exhibits about the colourful history of money (the National Numismatic Collection), the DNB gold reserves, and the Europe-wide nature of the duties of DNB. Here, too, everything revolves around learning via self-discovery, layering and a wide choice of media.
Visit the ground floor of the DNB Visitors centre (1 Sarphatistraat, Amsterdam) admission-free on weekdays between 9am and 5pm. The educational programme on the first floor is available for groups by prior arrangement.