The first Design Thinking Center opened its doors in a former Amsterdam chewing gum factory, in 2016. DST greatly contributed to its realisation. Over 15,000 visitors attended its programme in over 600 sessions in three years’ time. A major success, prompting Nextview to open another Design Thinking Center on High Tech Campus Eindhoven in 2018. DST was responsible for the concept, design and build management.
Let us refresh your memory. Design Thinking is a way of thinking in which the end user of a service, product or process takes centre stage. It’s no wonder the Design Thinking Center Eindhoven puts its visitors centre stage, too. Visitors have to immerse themselves in the real problem of a client, in his latent desires. This will generate better products that really answer a need and comply to what people really want.
High Tech Campus
It is fitting the Design Thinking Center is located on the High Tech Campus. The place where Philips has been carrying out fundamental and applied science for over half a century. And which was opened up to other organisations around fifteen years ago. From single-minded start-up to capable multinationals, all share their drive to innovate. To make new technological solutions a reality. By co-operating, with their end-users in mind. It’s no wonder this single square kilometre of Eindhoven is responsible for no less than 40% of Dutch patent applications.
Get to work
The bright former factory halls invite visitors to take an open approach to problems on the agenda for today. In a communal welcome on the grand stand they are told about the space and the programme for the day. The center offers custom work space that allow full focus on the subject of the day. This is achieved through using flexible and mobile walls, an inspiring and somewhat unusual lay-out, in-depth stories on the history of the location and downright functional rooms with themes to match their visitors’ approach. Themes like sustainability, high-tech, social-responsibility and commercial viability, for instance.