For the Education and Development Fund of the Dutch recycling and waste disposal sector DST developed a labour market campaign to boost applications for the training to become a waste truck driver. Together with six associated recycling companies we chose a personal approach, aided by an informative website and leaflets.
This enables the campaign to offer a clear proposition of what makes the job attractive in terms of pay, work hours, and career prospects. The six companies each offer a clear package for young people who want to gain their commercial driver’s license. Online movies, photos and the website offer an overview of nearby career opportunities.
Campaign means allow teachers and companies to select and inform people who show an active interest in an offer. It also allows parents, who are a major influencer of their children’s career choices, to go over it all.
The campaign is part of a wider strategic initiative of the Fund to raise levels of education in the sector and increase career opportunities of its workers. That in turn enables companies to keep up with the increasing and changing demands of society and technological advancements.