The Dutch are getting more overweight and truck drivers are no exception. Almost half of professional drivers carry too much weight with them. That’s a problem for both employees and employers. Together with transport organisation BGZ Wegvervoer DST developed a lifestyle campaign called Fit op de Rit (Fit on the Road) to help turn the tide.
Fit on the Road is not one of those obligatory campaigns that get stuck in red tape, but an activating plan that aims for a change in behaviour. Its FitTest plays a central role, and is offered to all transport workers. If your score in the FitTest is low, you are offered a personal FitCoach. He or she helps to change individual eating and exercise habits.
Nederland, Moerdijk, 13 december 2006.
Aktie “Fit op de Rit” BGZ Wegvervoer.
Foto: Ton Poortvliet/HH
Apart from a campaign website, leaflets and free publicity plan, a travelling roadshow was employed to draw participants at truck stops. The results of all this effort stood out. Fit on the Road generated a lot of free publicity, including radio and tv airtime and coverage on frontpages of national newspapers. The target of 15,000 FitTests returned was reached in three months, half the projected time. Hundreds of drivers then followed a personal lifestyle program with their FitCoach.