A measuring system tailoring your perfect bed. A room in which you can virtually design your own bedroom. A showroom based on ‘less is more’. Inspiration rooms that truly inspire. They are some of the elements of the new retail concept for Morgana, the specialist Dutch bedroom retailer.
DST managed Morgana’s retail concept development including its new brand identity and positioning. The new Morgana concept was first applied in its pilot store in Wormerveer. After that it was introduced in all Dutch Morgana stores.
Experience for lasting bedroom comfort
The concept won the Dutch Retail Innovation Award 2008. From its jury report: ‘At Morgana new technology is used to fundamentally change the way customers shop and experience its shops. Morgana has created a new concept that is not only different to traditional bedroom retailers, but also generates newly added value for customers. Morgana is innovative, moving beyond try & buy, and is a true experience for lasting bedroom comfort.’