Are we going to see the end of the current Aids pandemic in our time? And what does it take to get there? The Pop-Up Aids Expo unlocks impressive personal stories of patients from both the Netherlands and around the world. Food for thought and introspection.
Together with partner Beewan DST concepted, designed and realised this travelling exhibition for the Dutch Aids Foundation. It travelled the country to raise awareness on hiv and Aids among young visitors (age 16 to 30).
As a kick-off, king Willem-Alexander and queen Máxima officially opened the Pop-Up Aids Expo during the May 2018 Amsterdam Red Ribbon Concert. The event was extensively covered by national news media. The expo also generated broad social media free publicity because of its easily shared photo opportunity for visitors, using a Magic Mirror.