Europe boring? Hardly. That is, if you keep close to your audience’s needs and wants. And that’s exactly what the Province of Antwerp wanted to achieve with its campaign Pop-up Europa, part of educational programme Europa Direct. A year full of activities, stories, events, and lectures on Europe in Antwerp. DST designed and built the pop-up exhibition of the campaign, that toured schools, libraries, and shopping malls.
From boring and abstract to recognisable and concrete
The European Union is a broad and abstract theme, that for most people is far removed from their daily lives. Even though many of the projects it funds are regionally orientated and close to home. That is why we translated Pop-Up Europa’s subjects to recognisable situations. Like a table full of breakfast ingredients, explaining what role the EU plays in them. And an interactive exhibit with opinions on current European affairs, based on differential learning. The way the exposition was set up, matched the goals of the Province of Antwerp when it came to improving the profile of regional EU-projects, and involving the citizens of Antwerp in the EU.
Pop-up Europa was highly appreciated. With visitors, due to its accessible nature, and professionals alike. With a reach of 40,000 people in the greater Antwerp region, the project won the EU Public Communication Award 2017.