DST was challenged by successful tomato grower RedStar B.V. to reinforce its brand using an experience based strategy, starting with brand strategy and identity, B2B brochures, packaging and trade fairs.
Seperated target groups
Based on a solid brand proposition DST identified and separated business-to-business and consumers target groups and developed a strategy for both. An endorsement model was introduced, highlighting RedStar in all individual brands and products. These include the dozens of product packaging materials for consumers, which DST developed together with specialist Brand Candy.
DST also overhauled RedStar’s logo with a fresh new look and feel, contemporary typography and illustration style. It enables RedStar to further expand its ambition as a leading grower and innovator in the food sector.