It was hard to miss the opening of VodafoneZiggo’s new headquarters in Hoog Catharijne. Yes, that Hoog Catharijne, the shopping mall in downtown Utrecht that was spectacularly refurbished last year, and has become the place-to-be for a company whose place is in the middle of society. Fun and progress in every connection is VodafoneZiggo’s purpose. An experience centre is the place to help bring that purpose to life. Which is exactly why VodafoneZiggo put theirs on the first floor of their new offices. Sandenburg Concept Creation and DST were responsible for its concept, design and content.
The experience centre’s purpose is to provide visitors with a memorable, inspiring and relevant experience. This is where to experience the impact of our future technological landscape. Or, the Gigabit Society, as VodafoneZiggo calls it. All digital developments will soon run on 5G and at gigabit speeds. You’ll discover how this affects society, the way we do business, our careers, our work and our lives. You’ll also subtly experience the goals, strategy and values of VodafoneZiggo as an accelerator of technological progress.
The centre has specific programmes for diverse target audiences. For B2B-customers there’s a session detailing what the Gigabit Future means for them. VodafoneZiggo employees are taken through its values in an interactive reboarding programme. School visitors are made aware of digital technology, digital skills and future professions in the Digital Life programme. Cocreation is key for all programmes. VodafoneZiggo rarely sends messages. It receives a lot of them, and puts visitors to work in a playful manner.
Let’s have a look around in the centre. Visitors enter the Welcome Area. An open environment for employees, customers, suppliers and visitors to meet each other. A reception, a cosy bar, seating, good coffee, in an atmosphere that echoes a contemporary hotel lobby.
Warmup is where the actual programme starts, and where you get acquainted with VodafoneZiggo’s purpose, values and culture. A wide-screen movie will let you see you eye-to-eye with VodafoneZiggo’s employees, who tell about their company experiences in their own words and time.
Any experience centre needs one moment of true submersion. The Connection Theatre is VodafoneZiggo’s. A spectacular short multimedia introduction where you’ll experience the Gigabit Future, using film, projection mapping, scale models, laser technology and a custom sound track.
After that it is time to go Future Mapping in two rooms. This is where visitors participate in an interactive session involving alternating game and work formats. From digital with a gamified discussion and brainstorm, to hands-on with magnetic wall paper and markers. These sessions are the core of any visitor programme. You’ll be challenged to form your own opinion and point of view on your future.
As a final inspiration we offer you our Team-up Area, which offers room to display solutions following your own session, and showcases inspirational VodafoneZiggo case stories. It also doubles as an auditorium for groups.