Each soccer match, every tournament, each competition is a rollercoaster of shifting emotions. Laughter and cries, euphoria and frustration, love and hatred, pride and disgust, anger, and resignation. Soccer is all about emotion. Emotion visitors could experience themselves in the National Soccer Museum, the Voetbal Experience. DST signed for its concept, design and build.
December 2009 saw the whole of Hilversum’s media attention shift to Middelburg for the official opening of the Voetbal Experience. The attention in primetime news and background tv-programmes was hardly surprising, given that the museum was an initiative of soccer journalists Hugo Borst, Johan Derksen, Jaap de Groot and Matty Verkamman.
Experience soccer like nowhere else
The Voetbal Experience allowed visitors to experience soccer like nowhere else. The Orange Hall of Fame, and its tribute to the Dutch internationals. The Thrill, the movie theatre on the Orange team, filled with heroes, adversity, a narrow escape, and a happy conclusion after all. The Skills zone, an indoor soccer games hall providing hours of play. Football Vegas! The Stadium! The Gallery of the Great! All FIFA-games in real life size!
The Voetbal Experience offered 3,000 square meters of soccer surprises, with a visitor appreciation of 8/10. 50,000 visitors a year however proved too little for a viable operation in Zeeland, and in 2014 the experience was relocated to the former RBC-stadium.