3B Model
Based on the 3B model, an integral answer can be given to the following questions:
Business case: the investment issue. How will the planned investments lead to healthy visitor numbers, a reasonable stay and/or value in the form of a justified ticket price? How do we create income from hotels/restaurants and/or shops? How do we guard against ambitions that are too high or too low? Which form of operation goes with that?
Experience: how do we create an attractive experience that will be talked about? How do we tell the stories; how we bring the theme to life? What are the main experience providers within the possibilities of the building? How do we create layers for different target groups?
Engagement: how do we involve stakeholders in the process for maximum support, and so that energy and related resources become available from various parties?
What would you like to achieve, with whom, and why is that relevant?
Some models
Double diamond
Diverging and converging we get together with the client(s) to a wealth of ideas, and together we create a focus.
Value creation brand experience
Catalyst for sales, content machine for communication, data treasure-chest for marketing and R&D, news value generator for PR, change accelerator for HR. A brand experience can create much value for your organisation. But you have to start with the right principles.
3B model
You want to develop a museum or public attraction. Should you only think about perception? Or also about the business case: how many visitors you will attract and how much you can invest accordingly? And how do you get stakeholders and partners behind your initiative, and do you create the necessary commitment? Through the 3-B model, we get an integral vision.
