Based on the 3B model, an integral answer can be given to the following questions:
Business case: the investment issue. How will the planned investments lead to healthy visitor numbers, a reasonable stay and/or value in the form of a justified ticket price? How do we create income from hotels/restaurants and/or shops? How do we guard against ambitions that are too high or too low? Which form of operation goes with that?
Experience: how do we create an attractive experience that will be talked about? How do we tell the stories; how we bring the theme to life? What are the main experience providers within the possibilities of the building? How do we create layers for different target groups?
Engagement: how do we involve stakeholders in the process for maximum support, and so that energy and related resources become available from various parties?