Waardecreatie brand experience
A physical brand experience is not a goal in itself; you can use it to create much value for your brand. The brand experience can form a catalyst for sales and new business. For communication, it may be a content machine. In PR and publicity, you can take advantage of the news value generated by brand experience. R&D and innovation benefit from client insights and data. And in many cases, the experience can render good services in recruitment programmes.
However, it is essential to make clear target group choices beforehand. A potential client and a prospective employee have different interests. What would you like to achieve for whom? You cannot be everything to everybody. For extensive context, go to our brand experience workshops or inspiration trips.